Who are we?
We are Acacia Group, a private equity partnership. We invest in technology and services companies with untapped potential. At Acacia Group, we are committed to maintaining the trust and confidence of our clients and visitors to our website. Acacia never sells, rents or trades email lists with other companies and businesses for marketing purposes.
What data do we collect?
The personal information we may collect from you includes:
- Your name
- Your email address
- Your website browsing behaviour (where you have consented to analytics cookies)
How we use your information
We will use your information to:
- Respond to enquiries submitted via our contact form
- Analyse how our website is used, in order to improve it (Analytics cookies only, with your consent)
Cookies
The Acacia Group website (acaciagroup.com) uses cookies. Cookies are small data files stored on your computer or device. We use a consent management tool (CookieYes) to give you control over which cookies are active when you visit our site. On your first visit you will be presented with a cookie banner where you can accept all cookies, reject all non-essential cookies, or customise your preferences by category.
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Cookie(s)
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Provider
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Category
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Purpose
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cookieyes-*
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CookieYes
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Necessary
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Stores your cookie consent preferences. Required for the banner to function correctly.
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VISITOR_PRIVACY_METADATA
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YouTube / Google
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Necessary
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Stores privacy/consent metadata for embedded YouTube content.
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_ga, _gid, _ga_*, _gat
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Google Analytics
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Analytics
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Collects anonymous data on how visitors use the site - page views, session duration, traffic source. Only set with your consent.
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_hjSessionUser_*, _hjSession_*
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Hotjar
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Analytics
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Session analysis tool used to understand how visitors navigate the site. Only set with your consent.
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VISITOR_INFO1_LIVE, ytidb::LAST_RESULT_ENTRY_KEY, YSC
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YouTube / Google
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Advertisement
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Set by embedded YouTube video players. Used to estimate bandwidth and track video views for ad measurement purposes.
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__Secure-YNID, __Secure-ROLLOUT_TOKEN, __Secure-YEC
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Google
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Advertisement
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Google ad targeting and measurement cookies. Only set with your consent.
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You can change your cookie preferences at any time by clicking the Cookie Settings link in the banner. You can also disable cookies via your browser settings, though this may affect the functionality of our website.
Google Analytics
When someone visits www.acaciagroup.com we use Google Analytics, a service provided by Google LLC, to collect standard internet log information and details of visitor behaviour patterns. This helps us understand how many people visit different parts of our site and how they navigate through it.
Google Analytics only activates when you consent to Analytics cookies. This information is processed in a way that does not identify individual visitors. We do not make, and do not allow Google to make, any attempt to identify those visiting our website. Google Analytics data is processed in accordance with Google's privacy policy.
Hotjar
We use Hotjar, a service provided by Hotjar Ltd, to analyse how visitors interact with our website. Hotjar may record mouse movements, clicks and scrolling behaviour to help us identify areas for improvement. Hotjar only activates when you consent to Analytics cookies. No personally identifiable information is captured by Hotjar. For more information see Hotjar's privacy policy.
Third Parties
We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes. We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf.
When we use third party service providers, we disclose only the personal information necessary to deliver the service, and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. We would only release your information to a third party outside of this if required to do so by law, for example to comply with a legal obligation or to protect the rights, property or safety of our clients.
Access to your personal information
The accuracy of your information is important to us. You are entitled to view, amend or delete the personal information that we hold. If you change your email address, or any of the other information we hold is inaccurate or out of date, please email your request to info@acaciagroup.com.
You have the right to request a copy of all personal information we hold about you. We will respond to all such requests within 14 days.
Privacy Notice Update
This Policy was updated 22nd June 2026.
