Acacia Group Logo
Acacia Group Logo


Posted on 
25th October 2022

Building stronger: new language, same principles

Acacia Group

The Acacia Group was founded in 2016. Since then, we've invested in more than fifteen technology companies, supporting their growth and building value for owners, employees, customers, and our co-investors. But our backing is barely half the story.

Over the past six years, we've been fortunate to work with some of the most creative and collaborative people we have encountered over our long careers. Their support to us has been as vital to our mutual success as our investment in them. That's why we want to take the opportunity of our brand refresh to thank everyone across the Acacia portfolio. We are truly grateful for their faith in us.

From its inception, the Acacia brand has stood for resilience and renewal, reflecting the spirit of commitment to all our portfolio businesses. Refreshing our brand is a reaffirmation of that spirit and our focus on making a difference in our industry.

The mutual respect and support we experience across each business have strengthened our belief in the fundamental principle we've held since the start. Sustained success depends as much on organic things like trust, esteem and values as on the precision of financial and operational performance and technical innovation. It's that vital balance between nature and science that we've sought to capture in our new visual language.

Thanks to our creative partners at Chromatic Brands, our renewed brand will help us continue engaging stakeholders with that story, as we forge new partnerships and build stronger businesses across our portfolio.