Acacia Group Logo
Acacia Group Logo


Posted on 
9th February 2023

A Dynamic Brand Renewal for Baer

This week our colleagues at Baer have launched a dynamic new brand identity. This means much more than a new logo and website. It's a statement of Baer's intent to deliver even more value for clients and partners.

Baer, a renowned enterprise technology consulting firm, became part of the Acacia family in 2022. Since then, we’ve worked closely with their leadership team to ensure the Baer story celebrates the full impact of what they achieve for their clients in business and government. This centers on applying their precision expertise to drive the best performance from the enterprise technologies that are pivotal to their clients.

The renewed brand identity, developed together with our partners at Chromatic Brands, represents the dynamism and creativity Baer consultants bring to their client work, with a highly differentiated design execution. As Enterprise Performance Partners, the Baer team helps clients plan better, work better and perform better.

The new story and its graphic representation all come together to establish a much stronger market presence for a company with so much to be proud of. The extraordinary talent of its consultants. The trust and loyalty of its clients. And the dedication and integrity of the whole team.

Our brand work with Baer exemplifies how we like to work with our portfolio company colleagues: a creative partnership that builds a stronger business. We look forward to seeing the impact of the Baer story as the team takes it to a whole new client community.